Everyone wants a bright, white smile ... and whitening is one way to achieve it. In the dentist's office, a bleaching gel, consisting of 35% hydrogen peroxide, is applied directly to the teeth, breaking down molecules that cause the darkening of teeth. The process takes about 1 hour in the office under protective barriers so that your gums and lips are not harmed. Buyer beware though - whitening or bleaching has varying degrees of success. Not every patient is happy with the results because often the teeth are not extremely receptive to the whitening gel.


We can also create customized bleaching trays to use at home. With these, you wear a tray filled with a solution of either carbamide or hydrogen peroxide for up to an hour, and typically see results after a week or two of nightly use.


Also, many patients, me included, have varying degrees of sensitivity during and 24 hours after the procedure.  But have no fear! The sensitivity only lasts up to 24 hrs, and by the time you wake up the next morning, you can start showing off your pearly whites.


Both types of bleaching aren't permanent and have to be repeated periodically, but can help brighten and whiten your smile.





In office teeth whitening products showed little to no effect on the hardness or mineral content of a tooth's enamel surface.





Bleaching is not recommended for children under the age of 16. This is because the pulp chamber, or nerve of the tooth, is enlarged until this age. Teeth whitening under this condition could irritate the pulp or cause it to become sensitive. Teeth whitening is also not recommended for pregnant or lactating women

Start Pure Tooth Whitening

Start Pure uses only safe and effective ingredients which are natural, organic, and responsibly and ethically sourced right here in the USA.


We are driven to direct our funding of charities responsibly, giving to local and national entities that disperse the majority of their budget to the programs and services they were created to support. This assures that our donations make the most amount of intended impact. A portion of all Start Pure sales are donated to local and national charities.

No Animal Testing. No Gluten. No Lactose. Made in the USA.

Allure Dental Specialists

39 Fifth Ave.

New York, NY 10003

(P) 646.371.7125